Anat Shenker-Osorio
Host of the Words to Win By podcast and Principal of ASO Communications, Anat Shenker-Osorio examines why certain messages falter where others deliver. She’s led research on the Race-Class Narrative Project, into how to persuade and mobilize on issues ranging from tackling right-wing race baiting to promoting clean energy and from honoring the rights of immigrants to reforming criminal justice.
Anat's original approach through priming experiments, task-based testing and online dial surveys has led to progressive electoral and policy victories across the globe.
Anat shared both high level principles for persuasion and mobilization as well as concrete examples of empirically backed messages, ads and memes for issue and electoral wins.
Anat delivers her findings packed in snark at venues such as the Congressional Progressive Caucus, Centre for Australian Progress, Irish Migrant Centre, Open Society Foundations, Ford Foundation and LUSH International.
Her writing and research is profiled in The New York Times, The Atlantic, Boston Globe, Salon, The Guardian and Grist among others. She is the author of Don't Buy It: The Trouble with Talking Nonsense About the Economy.
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