Oregonizers 2023 Case Study:Â
Maximizing Progressive Social Media Engagement
Background: In today's digital age, social media plays a pivotal role in shaping public opinion and driving change. For progressive activists, it's crucial to not only share their message but to engage with their audience effectively. This case study explores the impact of active engagement on social media and the importance of building a vibrant, supportive online community.
Challenge: Progressive activists often face the challenge of standing out in the digital crowd and making their voices heard. How can they maximize their social media engagement and reach a wider audience?
Approach:
Dynamic Interaction: The strategy involved dynamic interaction with comments and mentions. Progressive activists actively responded to messages and mentions, fostering constructive conversations, and adding depth to discussions.
Community Building: A strong emphasis was placed on building a sense of community. Instead of turning off comments or ignoring trolls, activists chose to engage respectfully and positively. They created an inclusive environment where allies felt heard and understood.
Cross-Promotion: To reinforce the sense of community, activists actively promoted the work of their peers and like-minded groups. They believed in the adage, "A rising tide lifts all boats," and the strategy was a win-win. It not only helped their fellow activists but also expanded their own reach.
Results: The impact of this strategy was profound:
Increased Reach: Engaging with comments and mentions actively improved the visibility of posts, reaching a wider and more diverse audience.
Stronger Community: A vibrant, supportive community emerged, where people felt valued and connected.
Amplified Message: Cross-promotion not only benefited allies but also helped in amplifying the overall progressive message.
Conclusion: This case study underscores the significance of active engagement on social media for progressive activism. It's about more than just sharing content; it's about actively participating in the conversation. The rise of digital activism calls for a commitment to positive and constructive engagement, cross-promotion, and community building. It's a team effort, and the key takeaway is simple: Get on the team or get out of the way. Progressivism thrives when there's unity, respect, and collective action on social media.
tl;dr you get way lower impressions out of the algorithms than you could be if you're ignoring the super important part wherein you HAVE to talk back when people talk to you online, the algorithm will hold it against you like a jealous middle school mean girl
